SPEC
With power from 93 million miles away, your Citizen watch isn’t just a tool — it’s a companion wherever you go.
Social Media
Dual-branded campaigns showcasing Eco-Drive across Twitter, Facebook and Instagram feature superimposed, identical images for both sponsored posts.
Ambient Concepts
Outdoor executions showcase Eco-Drive technology.
On April 12, 2018, Big Ben’s hands disappeared for maintenance.
Citizen will help keep Londoners on time with strategically placed clocks…
…and a pop-up store at the base of Big Ben.
Copywriter | David Hood
Art Director | Colleen Romano